A tv columnist speculates Apple is plotting a major media acquisition.
Apple is investing much time and money in TV shows and its own Apple TV platform. The company has hired Oprah Winfrey and many other famous TV people for its TV shows, that may be released in 2020. Now, a TV columnist speculates about Apple planning a major media acquisition. He writes: "Apple can’t really think that its legion of brand-loyal customers will also pay somewhere in the vicinity of $9.99 a month for a dozen or so series that might not be all that great, might be a mixed bag creatively or, if you want to be insanely optimistic, even if all 13 are brilliant. Apple can’t think people will do that, can it?"
Eddy Cue, Apple’s senior vice president of Internet Software and Services, most recently addressed the rumor that Apple is going to buy a company like Netflix, saying that Apple will never do such a thing, because the company always wants to build something new.