Apple has confirmed today that it officially owns the music service Shazam.
After making a deal in December 2017, Apple has today announced that the deal has been closed and purchase made, and will be removing adverts from the service.
Shazam had offered two versions of the app: the free version, with adverts and a paid Encore version, with no ads. Apple has said they are making the app ad free, meaning there will soon only be one version of Shazam.
“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music. “With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”
It's likely there will also be deeper integration with Siri and Apple Music too. Siri has supported Shazam and recognized music for a while, but it won't work automatically without asking Siri to name the song playing.
Apple says that the app has been downloaded over 1 billion times across the world, and tags over 20 million songs each day.
The deal could have ended much earlier but a long regulatory investigation in Europe was conducted and ended recently with no conditions. This was conducted that Apple Music could have unfair advantages if Apple were to take control of Shazam.