Apple has said that the 'leading TV manufacturers' will integrate their services.
This has come after Samsung announced that it would be adding iTunes Movies and AirPlay 2, along with LG and Visio as well, as CES 2019. The company has updated its page on AirPlay to give more detail on new devices that have been unveiled recently.
Suggesting more companies than the current three will be adding support, Apple says AirPlay 2 will be on TVs by the leading manufacturers. The support page currently says that new AirPlay 2 video features are 'coming soon'. Samsung gave more detail, saying the 'Spring'.
We've seen this with AirPlay 2 speakers, like this one from Sonos. They will show up in the Home app on iOS and macOS and be assigned a name and room to be in (this can be changed). The app will also think the compatible TVs are HomeKit accessories so their status can be viewed as well.
Due to this, iPhone users will be able to use Siri to control some elements of the HomeKit-supported TV sets. For example, they can say ‘play Carpool in the kitchen' and the TV will wake up with AirPlay 2 and play that content.
Whilst you are AirPlaying, controls for the TV can be found from the lock screen or control centre on an iPad, iPhone or iPod Touch.
These features were exclusively for Apple TV and the Apple ecosystem, and have now seemed to expand as Apple looks to gain more money from selling their services to other companies. It means that these AirPlay 2 TVs will allow you to cast your Mac or iOS device's screen to them, rather than just Apple TV.
We'll have more information to come soon regarding other TV makers and their implementation of the AirPlay and iTunes services from Apple.