During the second quarter of 2018, Apple has sold 3.5 million watches.
Analytics firm Canalys shared new data, showing Apple has sold 2.5 million units of the Apple Watch during the second quarter of 2018, which is 30% more than Apple did in Q2 of 2017.
Apple had a share of 25% in the smartwatch shipments during Q2 of 2018. The total number of shipments was 10 million.
Apple faces a growing threat from competitors, which have started to pass the million quarterly shipments mark," said Canalys Research Analyst Vincent Thielke. "Vendors are trying to differentiate their products with advanced heart-rate metrics, smart coaching and mapping, and consumers now have a much wider range of smartwatches to choose from than they did a year ago. Amid further competition from Samsung and Google, rumored to be launching Galaxy and Pixel watches respectively, Apple needs to work out how to drive refreshes in markets such as the US, where its penetration into the existing iPhone installed base has started to level off.